Best SEO Tools in 2022
The best SEO tools make it simpler and easier to ensure that your website is optimized for performance, as well as manage and monitor your search engine rankings.
At its heart, SEO developed as an extension to web accessibility by following HTML4 guidelines, in order to help better identify the purpose and content of a document.
This meant ensuring that web pages had unique page titles that properly reflected their content, as well as keyword headings to highlight the content of individual pages, and that other tags were treated the same accordingly.
What is SEO (short for search engine optimization)?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Best Search Engine Optimization (SEO) Tools:
SEMrush SEO toolkit offers a fully comprehensive set of SEO tools. You can view detailed keyword analysis reports as well as a summary of any domains you manage.
More crucially, the SEO toolkit allows you to compare the performance of your pages to see how you rank against the competition. For instance, you can analyze backlinks from other websites to yours. (this process is sometimes called ‘link building’).
Traffic analytics helps to identify your competitors’ principal sources of web traffics, such as the top referring sites. This enables you to drill down to the fine details of how both your and your competitors’ sites measure up in terms of average session duration and bounce rates. Additionally, “Traffic Sources Comparison” gives you an overview of digital marketing channels for a bunch of rivals at once. For those new to SEO slang ‘bounce rates are the percentage of visitors who visit a website and then leave without accessing any other pages on the same site.
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines.
From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche, check and fix broken links on your website, and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
3. Moz Pro
Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal which allows them always to get an insightful response to every question asked.
Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing and also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
4. Ubersuggest: Keyword Tracking Tool
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
5. KWFinder: SEO Keyword Tool
An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.